I would like to offer a basic marketing service designed specifically for small business owners in The New Forest area, where we meet once a month, devise a plan, I action this plan, which (for example) could be in the form of:
Branded social media content.
Hash tagging your images on Instagram effectively.
Producing blog posts optimised for SEO.
Sending out marketing emails to your mailing list, & help you grow a mailing list!
A quick rundown on your websites analytics at the end of each month to update you on your websites (& my) performance.
This week I completed a website for another local creative, Hair and Make-up Artist, Joe Hopker.
Joe, being obviously very talented has worked on some amazing films. It was a blast from the past pulling together all the photography from the films Joe has worked on. Bringing me back to my days on the Sunday Express, captioning film stills! It was great to be working with Joe, hoping this website serves her well as a source for future employers.
Using your Blog to improve your SEO
Three of my clients took me up on my offer of a free Website Health-check this January, and after looking at their analytics in detail one thing was clear, and I would like to share this with you… Blogging drives visitors to your site, every time!
As all three of these clients were already experimenting with blogging, it was clear to see that if you want to drive traffic to your website organically - that is without paying for advertising, writing a blog regularly will help.
Blogs can be easily optimised for SEO (search engine optimisation) by customising the URL for each blog, sounds complicated but its easily done.
Just before Christmas I completed another website for a local entrepreneur Shelley Hatter. Shelley's company Vitality Care is a service that provides exercise sessions in care homes across the U.K. Shelley originally came to me for a logo. And has grown her business. Vitality Care is a franchise. I'm always happy to see clients go from strength to strength. Good luck Vitality Care! I was delighted when Shelley took my advice and followed two recommendations of mine. To commission a local professional photographer to take photographs of her clients for the website - which was expertly undertaken by Lymington photographer, Carrie Bugg. Alongside commissioning her website copy to the talented Emily at The New Forest Writing Co. It makes such a difference to call upon people who know their crafts in such situations. Hoping I can send more work in the direction of fellow New Forest creatives this year!
Shelley Hatter, www.vitality-care.co.uk
Melanie Wright is a local marketing manager working for some impressive companies in the leisure tourism sector here in The New Forest. She asked for a simple website that would help future clients to find out more information about her career history as a c.v. should but is searchable and discoverable on the internet. We integrated her Instagram account which is kept fresh with new content. She requested a texture as a holding image, and as we are by the sea - I really like the use of this image of sandbanks taken from the air. She required a simple logo, and love the typeface that I selected for her, saying it did actually look like her handwriting, it helps to add a personal feel to the content. I hope that Melanie will be able to update her website herself should she need to but I'm always willing to help if needed... Good Luck Melanie!
I updated my website to represent the season, partly because I love photography too much to stick with the same photos and also because with #Squarespace it’s so easy to make changes! I love connecting with nature. I think it’s so important- It’s come to be such a big part of my life here in the New Forest. I recently attended a lovely yoga class where the instructor talked about autumn being the season to lay down roots for the future. Often we associate autumn with the end of summer which is sad (particularly if the weather was rubbish!) so this is a positive reaction to planning for the upcoming year. Motivated now to get really into marketing myself, I recently signed up with MailChimp- newsletters coming soon, hoping to make the inspirational and useful to future clients!
It's clear that I have a passion for nature, and I have been delighted to be asked to work on a project for the fantastic Minstead Study Centre. Many children from schools across the forest have very fond memories of residential trips to Minstead. Children are immersed into the nature of our beautiful Hampshire countryside here in the New Forest, whilst surrounded by gorgeous gardens the children learn about sustainability and how to be responsible towards our very special planet. The grounds at Minstead are really rather wonderful, with a very special feeling of magic and wonder. Here are some of my favourite shots from the day.
Beautiful gardens full of variety.
Fragrant Honeysuckle grows over an archway.
Pretty Poppies growing in the Greenhouse while the seedlings grow.
How wonderful for a child it must be, to sit under the branches of this grandfatherly Oak and listen to stories outside in the fresh air...
Beautiful sculptures by Michael Turner Studios of beasties are tucked delightfully into nooks and crannies waiting to discover children at play.
Clay sculptures made by the children.
Inside the mud hut there is a very serene and calm atmosphere. I can imagine the children feeling safe and cuckooned in here.
Minstead Study Centre is run by Hampshire County Council, but extra funding is provided by The Friends of Minstead. Website coming soon!
Why should I hire a professional designer to design a template based website?
Feeling fantastic that I have finally got some photography in a Stock Library. Having spent countless (and I mean COUNTLESS) hours grazing through gazillions of photos in stock libraries thinking 'I really should be uploading my own images', but being intimidated by the whole copyright issue, are they mine? are they now not mine?- I have finally decided that Picfair, named justly so as the photographer retains copyright and we price our own photos, is the place to offer up my images to the world of social media marketing.
I like the fact that so much of the power behind social media actually lies behind the power of an image. With the speed at which we finally acknowledged this, many a stolen photograph has caused a photographer much heartache. Often people think that if a photo is on the internet, its fair game. But this is not so. If marketing managers for large global companies, or small local businesses want to use any of my photos they can now pay the photographer honestly for it. The price for mine is very fair, starting at £10, if you are using instagram, and want to post a locally shot, recent image to get engagement for your brand, social media is a great medium, but don't forget you need a really good photo, and if your not a creative person who loves taking photos, that can be difficult. With Picfair you can select your image and use it as your own. Creatively restricted no more!