Your website cost you money. Is it making you any back? It will — it just needs a little love. Here's how small business owners can get their website working harder in under 40 minutes a month.

I am not here to tell you Instagram is useless. It has its place. But I want to talk to you about something that works harder, lasts longer, and does not disappear the moment you stop feeding the algorithm. I want to talk about a newsletter.

My photographer father tilted a camera and I ended up swinging through the clouds. Nobody saw the painted backdrop. They just saw a little girl flying. That's exactly what good marketing does.