When it comes to designing a visually captivating Squarespace website, choosing the right combination of fonts is crucial. The fonts you select will play a significant role in establishing the overall look and feel of your website, reflecting your brand's personality and enhancing the user experience.

Learn how to use artificial intelligence to create engaging social media content and grow your creative business with my AI workshop

Tips on optimizing your blog. How to optimise blog posts for SEO

To help you optimize your blog for better performance, here are some tips…

Small but transformational changes I have made to the day-to-day running of my business in the last few weeks.

Wondering how you should know if your website is working properly or not? Here’s my step-by-step guide to the SEO elements you should make sure you have included while creating your Squarespace website, and how to confidently ignore spammy emails dissing your website and offering (possibly dodgy) SEO services.

A CEO day is when you take a whole day, turn off your notifications, and focus on your own business. its definitely not for doing housework!

What is a Domain name? Your domain name is unique to you, just like a fingerprint. When someone types it into a browser, they’re taken directly to your space on the Internet where they can view your website.  

While I’m on this journey, I’m happy to share my research and findings with you. I have recently purchased a few items that will help improve the quality of my content with as little spend as possible and without compromising on quality.

Reels have been taking over Instagram for a couple of years now, and the recommendation is to produce 3-6 reels a week compared to posting on your grid which is apparently now very passe. It’s a shame yes, for those of us who like squares, but if you are moving with the times while running out of ideas for what to film, you could introduce a new formula to your mix by making a reel, with no video!!

With these few tips, we can hope to bring your time spent on marketing to about 6 hours a week or 25 hours a month that’s out of 120 hours in a month if you work 6 hours a day 5 days a week. That’s around 20% spent on marketing. I would also recommend that you learn to enjoy the process as the secret is- this will show in your content that you are happy and enjoying yourself in your work!

It’s very important for a creative business owner to remember to check your own website regularly. Simple, regular checks on your Squarespace website can determine things like: Is your Instagram gallery still connected? are any of your prices out of date? Have you got new services to add?

How much will you need to sell to make paying commission worthwhile? It’s important to work out your costs carefully in order to not get swindled on commission or transaction fees. Remember that whichever payment processor you use will add a small commission too for handling the payment. Also, all products here are before vat has been added. (Correct at time of publication October 22) also, it’s worth factoring in marketing costs too as making sales is really due to your marketing efforts, your e-commerce store is just a tool. Marketing is what makes sales happen.

As someone who worked for the national press for 20 years, I can tell you, journalists are busy and always working to tight deadlines. Anything you can do to make their life easier will make it more likely for you to be considered for appearing in an article. Here are my tips to get your creative business featured in mainstream media.

It would be easy to assume there is not much to a single-page website, but actually, there is still a lot of functionality with a single-page website. Here are five ways a single-page website can be working hard for you.

You will be in a good place to expand your website as you grow, easily adding more pages, or a store, a blog, & start sending marketing emails with the Marketing Platform.

If you're planning to start a business, you should know that September is a good time to make that start.

Apparently, people get far more work accomplished during autumn than any other season.

How writing Blogs and Newsletters is better for your business than just posting on Instagram. Here’s an explanation of my favourite marketing method to help you understand why I keep banging on about blogging! Instagram is volatile. Your account can be hacked, you can be randomly shadow-banned, you are a slave to their algorithm, and there’s no guarantee that your followers are seeing your content.

What’s the hardest part of content creation for your social feed? For me, it’s actually producing the fresh content that I have planned… I thought I would share with you my most engaged posts and how I created them.

Here are my top 10 easy ways to get fresh original creative visual content onto your feed.

Business reviews can be an incredibly useful tool for attracting new customers, not only through the psychological effect they have on the reader but also by boosting local rankings so that businesses are more likely to show up for searching consumers.

Do you maybe think you can write your own website copy or perhaps just avoid having any copy at all?

Well maybe you can, I never underestimate anyone, but before you do, You need to think carefully about the following 5 things, and ask yourself, Would hiring a professional copywriter to write my website copy help my website to perform better and most importantly - save me a ton of time?

When uploading photos to your website you really need to know these ten things first, or you could seriously affect the performance of your website and miss out on loads of search engine optimisation (SEO) opportunities!

What are the most important steps to take when uploading photos to your Squarespace Website? Here are my ten takeaways for you to consider.