Marketing Tips & Inspiration
What is SEO? what is creative content? How do I make sure my images won’t slow down my website?
Here I try to address popular questions and discuss issues and ideas relating to creative content creation.
Your website cost you money - Is it making any back?
Your website cost you money. Is it making you any back? It will — it just needs a little love. Here's how small business owners can get their website working harder in under 40 minutes a month.
How I Use Canva to Run My Business - You should too!
If you've ever spent an hour trying to make something look consistent across your website, your emails and your Instagram, you'll understand why I use Canva for almost everything visual in my business.
Is your Squarespace website quietly losing you clients?
A simple seasonal check up: Creative Boost. If you know your site needs attention but do not want to hand the whole thing over to a designer and start again.
Why your creative business needs a newsletter…
I am not here to tell you Instagram is useless. It has its place. But I want to talk to you about something that works harder, lasts longer, and does not disappear the moment you stop feeding the algorithm. I want to talk about a newsletter.
How High Can You Fly?
My photographer father tilted a camera and I ended up swinging through the clouds. Nobody saw the painted backdrop. They just saw a little girl flying. That's exactly what good marketing does.
How My Creative Business Really Started (and Why Brand Stories Matter More Than Ever)
Not every business begins with a plan. This is a reflection on building something real from curiosity, necessity, and learning as you go — and why your brand story matters more than you think.
Why Values Are the Foundation of a Heart-Led Business
Values are the foundation of any heart-led business. They shape how you make decisions, set boundaries, and build a brand that feels authentic, sustainable, and aligned with who you truly are.
From Prints to Workshops: Artist & Printmaker, Jo Morley’s Creative Journey
Jo has now developed a fantastic range of creative courses at her studio in Kemps Quay, Southampton. She has become such an inspiring example of confidence, determination, and generosity in sharing her talents. There is parking on site or you can get a train to Bitterne Station which is a 5 minute walk from the studio.
Why Isn’t Your Event Selling? A Quick-Fire Audit for Squarespace Users
Not selling enough workshop tickets? Ask yourself if you are doing enough of the right things to get it seen! - Sometimes, it’s not your event that’s the problem — it’s just that not enough people have seen it yet.
And with small tweaks, your next booking could be just around the corner.
Simple website updates to improve SEO
Let's be honest, websites can get a bit outdated overtime. Outdated content and confusing navigation can make visitors leave quicker than you want, resulting an a red flag for Google when it comes to decide how helpful your website is and where to rank you in its index.
Keeping your website engaging and effective is more straightforward that you imagine, with a few simple tweaks, you can remove those website cobwebs and start to attract more visitors…
How to Work with a Squarespace Designer UK
I’m Emily Jagger, I have been designing websites since 2017 and have created over 50 websites. Mostly for small local businesses, but many of my clients are creatives or in the wellness industry. I’ve created Portfolio websites for Artists, Websites for Yoga Teachers, Holistic Therapies, Reiki and traditional healing, Nutritionists, Interior Designer Websites, Author websites, even a Chocolatier and a Driving School!
What is a CEO Day and why you should have one too.
A CEO day is when you take a whole day, turn off your notifications, and focus on your own business. its definitely not for doing housework!
Domain Names - What are they? Like a fingerprint, your domain name is unique to you.
What is a Domain name? Your domain name is unique to you, just like a fingerprint. When someone types it into a browser, they’re taken directly to your space on the Internet where they can view your website.
5 Quick-marketing tips for successful creative businesses
With these few tips, we can hope to bring your time spent on marketing to about 6 hours a week or 25 hours a month that’s out of 120 hours in a month if you work 6 hours a day 5 days a week. That’s around 20% spent on marketing. I would also recommend that you learn to enjoy the process as the secret is- this will show in your content that you are happy and enjoying yourself in your work!
6 basic but very important things you should check on your Squarespace website now.
It’s very important for a creative business owner to remember to check your own website regularly. Simple, regular checks on your Squarespace website can determine things like: Is your Instagram gallery still connected? are any of your prices out of date? Have you got new services to add?
How creative entrepreneurs can use a Press page to get work featured in mainstream media.
As someone who worked for the national press for 20 years, I can tell you, journalists are busy and always working to tight deadlines. Anything you can do to make their life easier will make it more likely for you to be considered for appearing in an article. Here are my tips to get your creative business featured in mainstream media.
HOW writing blogs and Newsletters is better for your business than just posting on Instagram.
How writing Blogs and Newsletters is better for your business than just posting on Instagram. Here’s an explanation of my favourite marketing method to help you understand why I keep banging on about blogging! Instagram is volatile. Your account can be hacked, you can be randomly shadow-banned, you are a slave to their algorithm, and there’s no guarantee that your followers are seeing your content.
How to ask your clients for Google reviews… and why getting client testimonials is so important.
Business reviews can be an incredibly useful tool for attracting new customers, not only through the psychological effect they have on the reader but also by boosting local rankings so that businesses are more likely to show up for searching consumers.
Here is a list of ten things you should know before uploading photos to your Squarespace website
When uploading photos to your website you really need to know these ten things first, or you could seriously affect the performance of your website and miss out on loads of search engine optimisation (SEO) opportunities!
What are the most important steps to take when uploading photos to your Squarespace Website? Here are my ten takeaways for you to consider.
Inspiration for Creativity
How do Creative people Stay Creative?
Being creative can come with challenges. It’s important to feed your imagination and your knowledge to keep those ideas coming, this is just as important as staying abreast of trends and technological advances.