I signed up for a free trial of a tool that promised to write my blog posts for me. First thing it handed back was a confident list of "top AI platforms for 2026." Problem was, I'd only ever used two of them. Here's the honest version.

Every creative learns it in art school. Less is more. Negative space is intentional. Noise is the enemy of meaning. We nod along in the studio, apply it to our work and then build our businesses in the exact opposite way.