Why Isn’t Your Event Selling? A Quick-Fire Audit for Squarespace Users

How to sell workshops…

You’ve created your event. Your Squarespace booking page is live. You’ve shared it on socials.

But the bookings… are slow.

Before you panic or pour money into ads, run through this quick checklist. These are simple, effective ways to improve visibility, build trust, and give your event the best possible chance of selling out.

1. Is your event page clear and easy to scan?

Make sure it includes:

• A strong headline (what the event is)

• Who it’s for

• Date, time, and location

• What’s included / what they’ll walk away with

• A bold, visible “Book Now” button or link

  Tip: test your booking flow on both desktop and mobile.

2. Have you posted about it multiple times on social media?

• Grid post with an eye-catching image

• Instagram or Facebook Story with a countdown

• Behind-the-scenes prep, past event footage or testimonials

Most people need to see it 3–5 times before taking action — keep reminding them!

3. Have you emailed your mailing list?

Even a small list can convert well if they already know you. Send:

• A short, friendly email

• What the event is

• Why it’s exciting

• A direct link to your Squarespace event page

Bonus: follow up with a reminder a few days before the event.

4. Have you promoted it in local Facebook groups?

Find groups like:

• “What’s On in [Your Area]”

• “[Your County] Creatives”

• Local parenting (if relevant) or wellness groups
  

  Look out for promo rules — some only allow posts on specific days like “Marketing Monday.”

Always include: a great image, short description, booking link, and what’s in it for them.

5. Have you created a Facebook Event?

A Facebook event can:

• Be searched and shared

• Let you invite friends directly

• Increase early visibility
  

Use a great cover image and add your Squarespace booking link in the description.

6. Are you using urgency or incentives?

Encourage early bookings with:

• “Limited spots available”

• “Early bird ends Friday”

• “Free workbook for the first 5 sign-ups”
  

Nudges like these help people commit rather than wait.

7. Have you offered a free ticket to a local influencer?

This could be:

• A micro-influencer (500–2k followers)

• A local business owner with a loyal following

• Someone active in your niche (wellness, art, parenting, etc.)

Ask if they’ll:

• Share a post or story

• Tag you before/during the event

• Snap a few pics on the day
  

8. Are you promoting it offline too?

You never know who’s interested — unless you tell them.

• Mention it at networking groups or community events

• Ask friendly local cafés, shops or venues to pop a flyer in the window

• Tell friends and family — word of mouth is powerful
  

Tip: Include a QR code linking to your Squarespace event page.

Before you rush off…

Remember, it’s probably not your event that’s the problem — it’s just that not enough people have seen it yet.

And with small tweaks, your next booking could be just around the corner.

Want Help Selling Out Your Next Event?

Contact me for an audit of your Squarespace event page setup — included as part of my Power Hour package (£150).

We’ll review your current event flow, troubleshoot any friction, and get a clear plan in place to increase visibility and drive sales.

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