How professional website copywriting services will help your website perform effectively
Do you maybe think you can write your own website copy or perhaps just avoid having any copy at all?
Well maybe you can, I never underestimate anyone, but before you do, You need to think carefully about the following 5 things, and ask yourself: Would hiring a professional copywriter to write my website copy help my website to perform better and most importantly - save me a ton of time?
Here’s a rundown of all the important considerations regarding your website copy to help you decide how to move forwards with your Squarespace website.
1. YOUR COPY DEFINES YOUR WEBSITES PURPOSE
You will be needing to clearly communicate your Who, What, When, Where, and Why. And you need to do it really quickly! Especially as you introduce yourself. You need to be concise, effective and engaging. Grab & Hold attention, then engage. There’s a lot to say, in as few words as possible so this in itself can be very tricky. A professional copywriter will know exactly how to do this for you.
2. YOUR COPY WILL REFLECT YOUR BRAND
You will need to create a ‘tone of voice’ that will reflect your personality or your brand’s personality and speak to the right audience in a way that will convince them of your purpose and passions. A good copywriter will have a meeting with you first, get to know you, find out about your product and craft copy that will talk to your audience in the right tone.
3. GOOD WEBSITE COPY IMPROVES YOUR SEO
With Squarespace, Google will look at the words used in titles and paragraphs differently, so using this knowledge adding keywords in the right places will improve the Search Engine optimisation on your site. The key is to get the balance right, keyword overkill will just result in confusing copy and you will risk losing that tone of voice. Gently does it, but in a clear concise way whilst sticking to an SEO strategy. I often help copywriters out by providing this strategy, I can add a copywriter as a contributor so they can see how the website has been laid out.
4. GOOD WEB COPY WILL SELL
Yes, it really does, and this is when your copywriter or copywriting will really shine! Marketing experience really counts here, and this is where you will really see your investment really pay off It’s so exciting to see a website come to life with great headlines that draw attention to your products and services, such a great feeling and so exciting!
5. YOUR WEB COPY BUILDS RELATIONSHIPS
Together with your tone of voice, you are connecting emotionally through your words so you are telling stories and building a community, and asking people to buy into your products and be part of the experience. Don’t be afraid to stand out and be remarkable, and tell everyone about it! Check out this video by marketing expert Seth Godin who wrote a book on standing out in your market, it’s called ‘Purple Cow’ - it’s a great read!
Want more tips on what to consider when building a website? You can contact me anytime to discuss teaming up on your project, I have lots of great contacts who are copywriters and photographers, We can book a consultancy spot to discuss your needs one-to-one over zoom or on the phone.
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